Men Should Boycott Gillette Razors

Gillette Razors decided to jump into the MeToo# movement with an ad telling men they need to be their best – a take on their slogan “the best a man can get”.  Now as Christians we also want to encourage men to be their best.  So, what could be wrong with such an ad? I have attached the ad in question to this article for you to watch and now I will break down some of the key scenes from this “short story” from Gillette.

It starts with a scene of a boy running from other boys who want to hurt him, or in other words bullies. Another scene features young boys sitting on a couch watching TV with an old cartoon where men were catcalling a woman and then another scene where a man on a TV show grabbed the maid’s behind.  Then they then show a scene where a male business man interrupts a female business woman and explains what she was saying and it zooms in on her face to show her feelings were hurt by this action.

In another scene they show a traditional neighborhood backyard barbeque where two boys are fighting in the grass as the fathers look on smiling.

It is here where we see a row of men in front of Barbeques saying “Boys will boys” and repeating the phrase over and over again.

Then the Gillette ad says they “believe in the best in men” followed by a CSPAN clip of the actor Terry Crew speaking before congress stating that “Men need to hold other men accountable” to which Gillette follows his words with “to say the right thing, to act the right way”.

When using the phrase “say the right thing” they have boys at a pool saying something crass to some girls with other boys stepping in to stop them.  For the phrase “act the right way” they have an attractive woman in a tight outfit walking down a busy city side walk with a man checking her out and he goes to walk toward her to say something and another man stops him and says “not cool, not cool”.

We then see a scene of the boy from the beginning of the ad running from the same bullies as another father sees the situation.  We see a video of a father telling his daughter to repeat the phrase “I am strong, I am strong”.

We then see the father on the street intervene to help the boy who was being chased by bullies followed by the Dad in the infamous neighborhood backyard barbeque intervening in the boys fighting in the grass telling them “That’s not how we treat each other ok”.

What is Wrong with This Ad?

The first problem is that this ad mixes in the bad behavior of some men with behavior by most men that may not actually be wrong.

We as Christian men would absolutely condemn bullying at any age. We should teach our sons not to bully others.  So Christian men would clearly condemn the group of boys chasing the other boy or texting nasty things to another boy.

But what about the two young boys fighting at the neighborhood barbeque.  We don’t know how that fight started.  It may have started with one boy actually bullying the other or punching the other boy and then we only see the end of it with the boy fighting back against the bully.

Contrary to our modern cultural ideas, violence is not always wrong.  If violence is done in self-defense or defense of others than it can be noble and right.

King David even speaks of the fact that God teaches men to fight and make war:

“Blessed be the Lord my strength which teacheth my hands to war, and my fingers to fight

Psalm 144:1 (KJV)

Men are naturally aggressive, competitive, protective and physical.  Having raised 4 boys, two which are now adults and two who are in their mid-teens, I can tell you boys are all these things.  And yes, sometimes my boys have fought.

And while I have intervened at times when I thought it was getting too rough or out of hand, I certainly was not going to intervene at the first sign of physical aggression from one brother to another.

But our modern world teaches us that male physical aggression in any form or shape is always wrong and it must be immediately stopped.  And that was the message that Gillette was trying to get across.  That is why so many today condemn highly physical sports like football, hockey or boxing which encourage male aggression.

Now let’s take on the catcalling scenes.  No Christian man should approve of a man shouting out crude sexual comments to a random woman he does not know walking down the street.  But what about just telling a woman she is beautiful and asking for her phone number? There was a time in our society when most women would have found this flattering, but now it is lumped in as catcalling by many today.

So, let’s take the scene where a man sees a beautiful woman walking down the side walk, checks her out and wants to go talk to her.  We have no idea what he was going to say.  What if he walked up to her and told her she was beautiful and wanted her number to call her to go out some time?  But instead we have the “white knight” man who steps in to save this poor woman from this other man’s brutish behavior.  Now if he had something sexually crude, I would have been all for the “white knight” treatment.

But we simply don’t know what his intentions were.  And the producer of the video is leaving it vague on purpose.  Why? Because the producer of this Gillette ad wants us to condemn this man for going after a woman simply because she was beautiful.  By doing so he is “sexually objectifying her”.  Instead men should only ask women on dates after they get to know them and are interested in their “full person”, fully appreciating their mind and intellect.  Someone please get me a vomit bag.

Men need to stop being physically oriented visual creatures and instead they need to become more like women who are relational and holistic in their attraction mechanisms, that is one message of this ad.

And before we continue, here is a little something to consider for all my detractors out there.  We are taught today that men can only see women as sex objects to be used for their pleasure or as persons.  They must make a conscious choice we are told because it is supposedly impossible for a man to see a woman both as a sex object and as a person.

I chuckle every time I read an article or watch a YouTube video reviewing my site where they say I believe woman were only made for man’s sexual pleasure.  Anyone who has read my blog for some time and is honest about what I have said will admit that I say ONE of the reasons God made woman was for man’s sexual pleasure.  But it certainly was not the only reason.  But it’s easier to demonize my teachings if someone can say I teach that the only reason a woman was made was for man’s sexual pleasure.  The truth is that most of my detractors find it offensive that I teach woman was made for man at all, whether as a helper, mother, homemaker or lover.

If you want to understand how it is actually possible for a man to view a woman as a sex object and as a person, I encourage you to read my article “Why it is NOT Wrong for Men to See Women as Sex Objects”.

Now let’s return to the Gillette commercial.  So what message were we supposed to be getting with that board room scene?

In that scene we see a man explaining what one of the female members at the table has said.  This is a condemnation of what feminists call “mansplaining”.  This is when a man tries to explain something that a woman has said and this ALWAYS wrong according to feminists. Now of course when a woman explains what a man has said this is always right.  Maybe the woman was a new employee and had struggled to explain something correctly.  But the message is, if a woman has an upset look on her face the man must automatically be wrong. But I digress.

So, like most of the liberal progressive propaganda, they mix some behaviors that the vast majority of Christian and non-Christian people would condemn with situations that may or may not be wrong for men or boys depending on the circumstances. Then they say that men approve of all bad behaviors by men by saying “Boys will boys”.  Like if a man grabs some random woman’s breast or bottom, we will all just laugh and say “Boys will be boys”. Or if some group of boys is chasing down another boy to give him a beat down, we will just smile and say “Boys will boys”.  Such an insinuation is insulting to men as gender.

The Liberal bastardization of the phrase “Boys will boys”

“Boys will be boys” has historically been used to talk about normal masculine behavior.  It was NOT used to talk about abnormal masculine behavior.  So, to say that “Boys will boys” applies to things like bullying, catcalling women with crude sexual language, groping women or raping women is to say this has been normal behavior for men.  In other words, they are saying most men have historically done this and most men today are still doing this.

Such an accusation is demonstrably false!  Most men have not and do not walk up to random women and use crude sexual language, grope them or try to rape them.  Even in work place settings or in dating situations the vast majority of men do not do these things.

Have there always been some men like this throughout the history of mankind? Yes. But to say most men have acted in this way or that most men today act in this way is wrong.

The real agenda with intermixing clearly bad behavior with what might be normal masculine behavior and then lumping it all together saying “Boys will boys” is to attack what is truly normal masculine behavior.

The feminists and secular progressives are on a mission today to erase the two genders God created to form their own new “non-gendered” person.  In this effort they encourage women to be more assertive and competitive like men while at the same time telling men they need to be more like women by being less assertive, less aggressive and less competitive.  In the sexual arena again, they encourage women to be more physically oriented like men and they encourage men to be more relationally oriented like women.  Women need to toughen up and men need to get in touch with their feelings, or so we are told.

Again, this all part of an insidious effort to erase the distinctions between the genders that God created. And this is part of a larger cultural cold war that is only now beginning to heat up.  But secular progressives living in their safe little spaces believe with education commercials like this Gillette ad they can literally reprogram men to be what they want them to be.   This is because they embrace the flawed “blank slate” theory that all human behavior is taught and learned from one’s culture and surroundings.  So, you can just educate people and change the culture to change human nature or so the feminists and secular progressives tell us.

But the truth is that while we are influenced by our upbringing and our culture there are some things that are biologically hardwired into our brains as men and women by God.  And the masculine traits of being more aggressive, assertive, competitive, protective, stoic and more physically sexually oriented are in fact hardwired traits in the brains of most men.

Then of course we have the exceptions, the abnormal men who are more feminine and the abnormal women who are more masculine.  How do we explain that from a Christian perspective? For answers to that see my articles “Masculine Women and Feminine Men Part 1” and “Masculine Women and Feminine Men Part 2”.

The Attack on Masculinity is an Attack on God himself

The Bible tells us why God made the distinct masculine and feminine human natures in the following two passages:

“7 For a man indeed ought not to cover his head, forasmuch as he is the image and glory of God: but the woman is the glory of the man. 8 For the man is not of the woman: but the woman of the man. 9 Neither was the man created for the woman; but the woman for the man.”

I Corinthians 11:7-9 (KJV)

“23 For the husband is the head of the wife, even as Christ is the head of the church: and he is the saviour of the body. 24 Therefore as the church is subject unto Christ, so let the wives be to their own husbands in every thing.”

Ephesians 5:23-24 (KJV)

These passages tell us that God made the masculine human nature to image his own nature and thereby bring him glory.  He created man for his own glory and he created woman for the glory of man. He created woman and by extension marriage to help man fully image him as a husband and father.  Woman was purposefully created as the “weaker vessel” (I Peter 3:7) to symbolize how the people of God are weaker than he is and dependent on his leadership, provision and protection.

So, when people who are Christians or non-Christians attack Biblical gender roles or attack masculinity while elevating femininity, they are in essence elevating mankind to being equal with God.

When we as a culture encourage women to be independent of men and not look to men for their leadership, provision or protection we are symbolizing that mankind does not need God nor should mankind look to God for leadership, provision and protection.

Most secular progressives would stand up and applaud what I just said as they want to rid humanity of worshiping God.  But the Christian Egalitarians on the other hand have a harder task then the secular progressives.  They have to try and keep the parts of the Bible they like while throwing out all this gender symbolism that is seen throughout both the Old and New Testaments.

The Choice Before You

I know we can’t boycott everything.  But changing razors is not a hard thing to do.  I have been using Gillette for probably 20 years, but the next time I go to buy a razor I will associate their brand with this and I will look for an alternative.

As a Christian you have this same choice to make.  Will you stand with a society that has declared war on the masculine nature which is the very image of God? Or will you take a stand not only for masculinity but the God whose image masculinity portrays? Will you fight with your pocket book and your vote for your faith?

I have read and watched many articles and YouTube videos with people saying that the gender roles I teach on this blog straight out of the Bible are “evil”.  Some even go as far as to condemn the God of the Bible as an evil God.  Today many American Christians do not even realize they are worshiping the false American gods of humanity, equality and education.  They give vast amounts of their time and wealth to the furtherance of these American idols.

The choice before you is the same choice Joshua gave to the nation of Israel. Will you call God evil and follow our false American gods or will you serve the one true and living God who created us for his glory?

“And if it seem evil unto you to serve the Lord, choose you this day whom ye will serve; whether the gods which your fathers served that were on the other side of the flood, or the gods of the Amorites, in whose land ye dwell: but as for me and my house, we will serve the Lord.”

Joshua 24:15 (KJV)

17 thoughts on “Men Should Boycott Gillette Razors

  1. Not just Gillette, but Procter and Gamble. Between this and their support of Planned Parenthood, it would behoove us to not purchase any of their products.

  2. Gillette has overplayed their hand. Every other organization has been able to depend on men’s civility—to register displeasure, we’d have to start rioting, and destroying the civilization we built. But to punish Gillette literally all we have to do is “nothing”.

    Unwise move, taunting your customers with their impotence.

  3. You have rung the right bell once again BGR!

    Feminism is creeping into all aspects of life, and the Church, because it is so often Biblically illiterate, is seeming to buy into it mindlessly. Critical thinking and deep connections to the mind of Christ are so needed in our day. He is willing to educate His people, and His heart is continually reaching out to provide discernment on all the issues you have outlined here. If believers don’t learn to seek the face of Christ and His input they are going to be led down a rabbit hole into places they aren’t going to like and which dishonor Christ.

    I recently interacted with a woman on another site, who, without knowing the details of those she was advising through her blog inputs to divorce their husbands if they make any use of pornography, was guilty of serious errors of judgment and counsel. She, and another woman whom she quoted, are so blatantly feminist in their approach to Christian life, and it was incredibly upsetting to me to read her comments that will be used to either disrupt or destroy marriages that likely need assistance but will instead be ripped apart and trashed.

    The devil has always sought to form culture around his hatred for Christ so as to take away from Him the desire of His heart…the bride of Christ. His hatred for God is always so palpable and discernible in the many messages that permeate the development of human culture throughout the ages.The Church simply MUST grow up into Him in all things or she will continually be being swept away by false teachings.

    Of course you are villified BGR. You stand up in the face of Satan himself and declare truths that have been hidden by him from generations of believers. He can’t be happy with you. Anyone who has any part in setting people free from his lies will be vigorously opposed, but speaking the truth in love is always the right thing to do. If we who visit this site do not visit other Christian sites where misinformation is being spread about gender roles and other pertinent issues and speak the truth as it is in Christ then indirectly we are permitting the lies of the devil to take hold in our culture. I’m not suggesting we forsake civility or love, but when Jesus sat with the Pharisees He didn’t hold back speaking the truth. His words were measured, full of truth, and never violated love. They hated him for it, but when he departed from them they knew in their hearts they had heard truth, even if it was an inconvenient truth. God help all of us to speak the truth where He leads us to or we will miss the opportunity to be His voice into a very confused world.

  4. Just a little follow up…

    In today’s bible reading a few verses spoke to the very issues of this web blog site. I hope they will be encouraging..

    Luke 12: 1 …“Beware of the leaven of the Pharisees, which is hypocrisy. 2  Nothing is covered up that will not be revealed, or hidden that will not be known. 3  Therefore whatever you have said in the dark shall be heard in the light, and what you have whispered in private rooms shall be proclaimed on the housetops. 

    Whether we are talking about the errors that have crept into the Church regarding the manner of its gathering or its understanding of sexuality, the Lord WILL bring forth the truth. I believe this web blog and others similar to it represent the “private rooms” Jesus refers to. If there was ever a time to interact with others of like mind in private rooms like this one it is now. There is coming a time where proclaiming from housetops will come and in some cases is appearing already. It is risky to speak openly about some of these things because the climate of error is so severe and the commitment to false teachings so set but truth will ultimately have its day and if we follow closely the lead of the Lord and refuse to let the fear of man hold back the proclaiming we will see true change take place.

    I sooo long to be able to share with those I know in the body of Christ the things we discuss here, and many of them are no where near ready to hear it, BUT…I know God is leading millions of people to sites like this, who for a season must remain anonymous as BGR has, and it is for us to pray that He will guide them into all truth and set the body free from error. I encourage all to be wise in their communications, not getting ahead of God’s timing. If we wait on Him we will recognize the open doors He has opened, and recognize the doors that He has not yet opened. I too am known by thousands of believers worldwide and I use a pseudonym here on this site because my leadership role in the body could be used in ways that hurt the cause of Christ if I were to be directly connected with these truths before it was His time for it. It is hard to be patient but patience is critically important… Some things I have been led to put my real name and reputation to and other things I know it is not time to do so. Discernment is so important….

  5. What I find most confusing are the men I meet who embrace feminism! They want to marry career women, or are proud that their wives went back to work when their infant was six weeks old. They seem to think that women who want and respect traditional roles are sponges looking for a free ride. I understand why women embrace feminism (even though I thoroughly disagree with them), but the men mystify me.

  6. Alice,

    There are several reasons that many men in Western nations including America publicly support feminism.

    1. Some men actually believe in its principles.

    2. Some men don’t believe in at all, but they just want to have sex and they think this will get them sex.

    3. For some men, their greed and materialism trumps all their other concerns (even sex) so having two incomes gives them the ability to have two new cars in the drive way, the big house and go on fancy vacations.

    4. Some men are simply scared to say what they really want. They want to come home to a house that is well kept and clean with dinner freshly prepared and on the table. They want to know that their wife is caring for their children and all the domestic needs of the home while they are away at work. They want to come home, eat dinner enjoy time with their wife and children and then go to bed, have sex with with their wife and fall asleep. But they fear the persecution from every one around them if they admit it. They fear things like being told “you don’t want a wife, you just want a sex slave and a maid”.

    So to summarize my 4 points the reason that men embrace feminism is due to ignorance of the effects of feminism on society, to get sex from women, greed or fear.

  7. @BGR, my husband is on the fence. I spent most of our marriage at home, but he was rarely really happy with me, but at the same time, he enjoys the perks of a SAHW. Now, I work part time…just enough to cover a couple if bills, but still manage the household, so he gets both worlds.

    He gets a lot of pressure from work. The other guys have wives or girlfriends who work full time, so they get new trucks, bigger houses, more man toys, and yearly vacations. What these guys also get is a cold house, an exhausted wife, no sex, feminism, fast food, and a mountain of household chores and child care to deal with after 10-12 hours of work.

    I miss being a housewife. I’ve had to give up my hobbies, my kids’ behaviors have gone down some, the house isn’t as well kept, meals are more simple and processed, and even though I don’t refuse, sex is harder.

    I wish he’d see the benefits of my being 100% at home, but he is happy with the status quo and is treating me the best he ever has. In the meantime, I have gone from looking 10 years younger than I actually am to looking more my age.

  8. livinginblurredlines,

    I am sure your husband loves you very much but like all men (myself included) he has certain spiritual blind spots. You just need to keep submitting and pray that God will change his heart in this area. This is also a good reason why we as Christian men need to mentor and influence other Christian men. I do this all the time both on this blog and in person. It is so tempting for men to say to themselves when finances get tight – “I can solve this problem very easily by sending my wife out to work”. But the easy way is often not the right way. And often times the easy way has long term consequences.

    Coming back to the topic of prayer. You need to really pray hard each day and ask God to give you extra strength to do what he did not mean for you to do. God never meant for you to share the burden of being a provider with your husband as well as shoulder all the responsibilities of the home. He meant for you to fully dedicate yourself to your home.

    As I have mentioned many times on this blog – I have to take care of many of the domestic affairs of my home(like laundry and cooking meals) while I work for my job from my home office due to my wife being disabled. Thankfully God has given me a job with a flexible schedule so I can work partly during the day and partly at night. But in God’s original design I as a husband was not meant to be both the leader, protector and provider of my home as well as the keeper of the domestic affairs of my home. So I have to pray for strength daily to do both my part and my wife’s part while at the same time I must also guard my heart against engaging in self-pity or bitterness. This is the cross God has given me to bear.

    So I advice you to do the same. Pray, pray pray. Constantly lean on God for strength and don’t give in to the temptations to feel self-pity or bitterness.

    May God bless you.

  9. @BGR, that was beautiful advice, thank you. I will certainly pray for strength. Yes, he does love me very much.

  10. Another commentator observed that the scene with the rotund men lined up grilling was arranged to symbolize castration. He observes the smoking grills were crotch height in front of groins with various phallic shaped foods (corn, franks etc.) arranged as if “man parts” were being burned off. After watching the ad again I don’t think it was accidental, but planned subliminal imagery.

    Also of note the lack of fathers in the home seems to correlate with the failure to productively channel masculinity, (ie toxic masculinity and soy boy wimps). It was the feminists that made single motherhood heroic and it is the feminists that have created the lack of a masculine patriarch in the home. Feminists have largely created this problem, and effectively obstructed the solution. Single motherhood is second in its societally destructive power only to abortion.

    The ad seeks to inspire men to a higher masculine ethic, but by what standard. Gillette wants men to behave in such a way as to please feminists. This is exactly the wrong the standard. Men seeking to model their masculinity after Christ seek to please God not women; godly women desire to help and to be with such men. Like Gulliver being ensnared by the Lilliputians so is a man ensnared by his desire to be loved by women and the white-knight saboteurs. “Do not give your strength to women, your ways to those who destroy kings.” Proverbs‬ ‭31:3.

    Seek first the kingdom of God and all these thing will be added. The antidote to feminism is Biblical patriarchy.

  11. Your article BGR is absolutely spot on. It will fall upon many deaf ears in this world, but hopefully those who are open to the spirit will see His truth.

    @Jonadab : Your statement “Men seeking to model their masculinity after Christ seek to please God not women; godly women desire to help and to be with such men.” is ROCK STAR LEVEL. I believe it is the enemies plan to have men worship women and he has done this from the beginning. Many men are content with this arrange knowing no better, but let’s hope and pray for a season where men look to Him for their strength and they are able to lift themselves, women, and children the right way, all of us in subjection to the Lord.

  12. @BGR my husband falls into category4, but without the fear. We discussed this when we were still engaged (he proposed on the second date and we married six months later). I hold a MS in Computer science and had a very good paying job but we both wanted me to stay home with the children, so I stopped working 8 months into my first pregnancy and never went back, 25 years and six children later, I know with certainty that I could never have managed my career and being a wife and mother. Before children, when we were both working full time, we would joke that we needed a “wife”. My husband is wildly successful, but a lot of that is because he knows he has nothing to worry about at home. My career would have cost him his, not to mention what it would have cost our children. But, and this is a very big but these days, we BOTH wanted this. It’s hard to find a young man that desires traditional family structure today and both my daughters are pursuing PhDs, just in case. I don’t feel as if they have a lot of choice, really. The Catholic Church (our church) has fallen so far from biblical teachings I’m afraid they will soon consider ordaining women as priests. At which point I’m out, but I keep praying and hopefully things will go back to God’s way. The fact that a lot of Catholic millennial women are taking up the chapel veil again gives me hope.

  13. Alice, I encourage you to listen to Sensus Fidelium on Youtube. There is a slow rising of traditional Catholicism that adheres to traditional gender roles, veiling at Mass, Latin, etc.

  14. “He created woman and by extension marriage to help man fully image him as a husband and father.”

    I disagree with you on this. The man Adam, was already fully formed in Yahweh’s image or are you saying God purposely made an incomplete man that only a woman can complete? If you are saying that, there’s nothing in Genesis to back you up.

    The Bible does say that neither man or woman are independent of each other (1st Corinthians 11:11), but nothing about a man needing a woman to complete his imaging.

  15. Rob,

    I think you misunderstood what I meant by my statement that “He created woman and by extension marriage to help man fully image him as a husband and father.” I agree with you 100% that God created Adam fully formed in his image.

    In fact this what the Scriptures say regarding man’s imaging of God:

    “7 For a man indeed ought not to cover his head, forasmuch as he is the image and glory of God: but the woman is the glory of the man. 8 For the man is not of the woman: but the woman of the man. 9 Neither was the man created for the woman; but the woman for the man.”
    I Corinthians 11:7-9 (KJV)

    I Corinthians 11 tell us that man(literally “the male” in the Greek) is the image bearer of God and by his image bearing brings God glory. But the woman is the glory of man. Proverbs 12:4 states the same of woman that “A virtuous woman is a crown to her husband: but she that maketh ashamed is as rottenness in his bones.”. A crown bring glory to it’s wearer and this was woman’s created purpose to bring glory to man and by bringing glory to man she ultimately brings glory to God as all of God’s creation was meant to do.

    So with that being said – when I say God created woman to help man fully image God as a husband and father -this is what I meant. Man as God’s image bearer cannot fully image him without being a husband and father. That means we as men need women – because we need to marry a woman to become a husband and we need to have children with that woman to become a father. Also we as men need someone to lead, provide for an protect and that is why God made woman – the weaker vessel to need our leadership, provision and protection as men. This is what I meant when I said man needed woman to help him fully image God, because only when we take on a woman in marriage as her husband, and then have children with her can we fully image God’s attributes as a husband and father in leading, providing for and protecting our wives and children.

    And yes I Corinthians 11 shows God created an interdependence between man and woman but it does not change the facts I have just stated, it only adds to them. God created our interdependence upon one another(as men and women) to draw us to each other so we would fulfill his ultimate purpose which was for man to image God with his life and the woman assists him in his imaging by his wife, and the mother of his children and in her dependence on and submission to his leadership, provision and protection.

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