Gillette Razors decided to jump into the MeToo# movement with an ad telling men they need to be their best – a take on their slogan “the best a man can get”. Now as Christians we also want to encourage men to be their best. So, what could be wrong with such an ad? I have attached the ad in question to this article for you to watch and now I will break down some of the key scenes from this “short story” from Gillette.
It starts with a scene of a boy running from other boys who want to hurt him, or in other words bullies. Another scene features young boys sitting on a couch watching TV with an old cartoon where men were catcalling a woman and then another scene where a man on a TV show grabbed the maid’s behind. Then they then show a scene where a male business man interrupts a female business woman and explains what she was saying and it zooms in on her face to show her feelings were hurt by this action.
In another scene they show a traditional neighborhood backyard barbeque where two boys are fighting in the grass as the fathers look on smiling.
It is here where we see a row of men in front of Barbeques saying “Boys will boys” and repeating the phrase over and over again.
Then the Gillette ad says they “believe in the best in men” followed by a CSPAN clip of the actor Terry Crew speaking before congress stating that “Men need to hold other men accountable” to which Gillette follows his words with “to say the right thing, to act the right way”.
When using the phrase “say the right thing” they have boys at a pool saying something crass to some girls with other boys stepping in to stop them. For the phrase “act the right way” they have an attractive woman in a tight outfit walking down a busy city side walk with a man checking her out and he goes to walk toward her to say something and another man stops him and says “not cool, not cool”.
We then see a scene of the boy from the beginning of the ad running from the same bullies as another father sees the situation. We see a video of a father telling his daughter to repeat the phrase “I am strong, I am strong”.
We then see the father on the street intervene to help the boy who was being chased by bullies followed by the Dad in the infamous neighborhood backyard barbeque intervening in the boys fighting in the grass telling them “That’s not how we treat each other ok”.
What is Wrong with This Ad?
The first problem is that this ad mixes in the bad behavior of some men with behavior by most men that may not actually be wrong.
We as Christian men would absolutely condemn bullying at any age. We should teach our sons not to bully others. So Christian men would clearly condemn the group of boys chasing the other boy or texting nasty things to another boy.
But what about the two young boys fighting at the neighborhood barbeque. We don’t know how that fight started. It may have started with one boy actually bullying the other or punching the other boy and then we only see the end of it with the boy fighting back against the bully.
Contrary to our modern cultural ideas, violence is not always wrong. If violence is done in self-defense or defense of others than it can be noble and right.
King David even speaks of the fact that God teaches men to fight and make war:
“Blessed be the Lord my strength which teacheth my hands to war, and my fingers to fight”
Psalm 144:1 (KJV)
Men are naturally aggressive, competitive, protective and physical. Having raised 4 boys, two which are now adults and two who are in their mid-teens, I can tell you boys are all these things. And yes, sometimes my boys have fought.
And while I have intervened at times when I thought it was getting too rough or out of hand, I certainly was not going to intervene at the first sign of physical aggression from one brother to another.
But our modern world teaches us that male physical aggression in any form or shape is always wrong and it must be immediately stopped. And that was the message that Gillette was trying to get across. That is why so many today condemn highly physical sports like football, hockey or boxing which encourage male aggression.
Now let’s take on the catcalling scenes. No Christian man should approve of a man shouting out crude sexual comments to a random woman he does not know walking down the street. But what about just telling a woman she is beautiful and asking for her phone number? There was a time in our society when most women would have found this flattering, but now it is lumped in as catcalling by many today.
So, let’s take the scene where a man sees a beautiful woman walking down the side walk, checks her out and wants to go talk to her. We have no idea what he was going to say. What if he walked up to her and told her she was beautiful and wanted her number to call her to go out some time? But instead we have the “white knight” man who steps in to save this poor woman from this other man’s brutish behavior. Now if he had something sexually crude, I would have been all for the “white knight” treatment.
But we simply don’t know what his intentions were. And the producer of the video is leaving it vague on purpose. Why? Because the producer of this Gillette ad wants us to condemn this man for going after a woman simply because she was beautiful. By doing so he is “sexually objectifying her”. Instead men should only ask women on dates after they get to know them and are interested in their “full person”, fully appreciating their mind and intellect. Someone please get me a vomit bag.
Men need to stop being physically oriented visual creatures and instead they need to become more like women who are relational and holistic in their attraction mechanisms, that is one message of this ad.
And before we continue, here is a little something to consider for all my detractors out there. We are taught today that men can only see women as sex objects to be used for their pleasure or as persons. They must make a conscious choice we are told because it is supposedly impossible for a man to see a woman both as a sex object and as a person.
I chuckle every time I read an article or watch a YouTube video reviewing my site where they say I believe woman were only made for man’s sexual pleasure. Anyone who has read my blog for some time and is honest about what I have said will admit that I say ONE of the reasons God made woman was for man’s sexual pleasure. But it certainly was not the only reason. But it’s easier to demonize my teachings if someone can say I teach that the only reason a woman was made was for man’s sexual pleasure. The truth is that most of my detractors find it offensive that I teach woman was made for man at all, whether as a helper, mother, homemaker or lover.
If you want to understand how it is actually possible for a man to view a woman as a sex object and as a person, I encourage you to read my article “Why it is NOT Wrong for Men to See Women as Sex Objects”.
Now let’s return to the Gillette commercial. So what message were we supposed to be getting with that board room scene?
In that scene we see a man explaining what one of the female members at the table has said. This is a condemnation of what feminists call “mansplaining”. This is when a man tries to explain something that a woman has said and this ALWAYS wrong according to feminists. Now of course when a woman explains what a man has said this is always right. Maybe the woman was a new employee and had struggled to explain something correctly. But the message is, if a woman has an upset look on her face the man must automatically be wrong. But I digress.
So, like most of the liberal progressive propaganda, they mix some behaviors that the vast majority of Christian and non-Christian people would condemn with situations that may or may not be wrong for men or boys depending on the circumstances. Then they say that men approve of all bad behaviors by men by saying “Boys will boys”. Like if a man grabs some random woman’s breast or bottom, we will all just laugh and say “Boys will be boys”. Or if some group of boys is chasing down another boy to give him a beat down, we will just smile and say “Boys will boys”. Such an insinuation is insulting to men as gender.
The Liberal bastardization of the phrase “Boys will boys”
“Boys will be boys” has historically been used to talk about normal masculine behavior. It was NOT used to talk about abnormal masculine behavior. So, to say that “Boys will boys” applies to things like bullying, catcalling women with crude sexual language, groping women or raping women is to say this has been normal behavior for men. In other words, they are saying most men have historically done this and most men today are still doing this.
Such an accusation is demonstrably false! Most men have not and do not walk up to random women and use crude sexual language, grope them or try to rape them. Even in work place settings or in dating situations the vast majority of men do not do these things.
Have there always been some men like this throughout the history of mankind? Yes. But to say most men have acted in this way or that most men today act in this way is wrong.
The real agenda with intermixing clearly bad behavior with what might be normal masculine behavior and then lumping it all together saying “Boys will boys” is to attack what is truly normal masculine behavior.
The feminists and secular progressives are on a mission today to erase the two genders God created to form their own new “non-gendered” person. In this effort they encourage women to be more assertive and competitive like men while at the same time telling men they need to be more like women by being less assertive, less aggressive and less competitive. In the sexual arena again, they encourage women to be more physically oriented like men and they encourage men to be more relationally oriented like women. Women need to toughen up and men need to get in touch with their feelings, or so we are told.
Again, this all part of an insidious effort to erase the distinctions between the genders that God created. And this is part of a larger cultural cold war that is only now beginning to heat up. But secular progressives living in their safe little spaces believe with education commercials like this Gillette ad they can literally reprogram men to be what they want them to be. This is because they embrace the flawed “blank slate” theory that all human behavior is taught and learned from one’s culture and surroundings. So, you can just educate people and change the culture to change human nature or so the feminists and secular progressives tell us.
But the truth is that while we are influenced by our upbringing and our culture there are some things that are biologically hardwired into our brains as men and women by God. And the masculine traits of being more aggressive, assertive, competitive, protective, stoic and more physically sexually oriented are in fact hardwired traits in the brains of most men.
Then of course we have the exceptions, the abnormal men who are more feminine and the abnormal women who are more masculine. How do we explain that from a Christian perspective? For answers to that see my articles “Masculine Women and Feminine Men Part 1” and “Masculine Women and Feminine Men Part 2”.
The Attack on Masculinity is an Attack on God himself
The Bible tells us why God made the distinct masculine and feminine human natures in the following two passages:
“7 For a man indeed ought not to cover his head, forasmuch as he is the image and glory of God: but the woman is the glory of the man. 8 For the man is not of the woman: but the woman of the man. 9 Neither was the man created for the woman; but the woman for the man.”
I Corinthians 11:7-9 (KJV)
“23 For the husband is the head of the wife, even as Christ is the head of the church: and he is the saviour of the body. 24 Therefore as the church is subject unto Christ, so let the wives be to their own husbands in every thing.”
Ephesians 5:23-24 (KJV)
These passages tell us that God made the masculine human nature to image his own nature and thereby bring him glory. He created man for his own glory and he created woman for the glory of man. He created woman and by extension marriage to help man fully image him as a husband and father. Woman was purposefully created as the “weaker vessel” (I Peter 3:7) to symbolize how the people of God are weaker than he is and dependent on his leadership, provision and protection.
So, when people who are Christians or non-Christians attack Biblical gender roles or attack masculinity while elevating femininity, they are in essence elevating mankind to being equal with God.
When we as a culture encourage women to be independent of men and not look to men for their leadership, provision or protection we are symbolizing that mankind does not need God nor should mankind look to God for leadership, provision and protection.
Most secular progressives would stand up and applaud what I just said as they want to rid humanity of worshiping God. But the Christian Egalitarians on the other hand have a harder task then the secular progressives. They have to try and keep the parts of the Bible they like while throwing out all this gender symbolism that is seen throughout both the Old and New Testaments.
The Choice Before You
I know we can’t boycott everything. But changing razors is not a hard thing to do. I have been using Gillette for probably 20 years, but the next time I go to buy a razor I will associate their brand with this and I will look for an alternative.
As a Christian you have this same choice to make. Will you stand with a society that has declared war on the masculine nature which is the very image of God? Or will you take a stand not only for masculinity but the God whose image masculinity portrays? Will you fight with your pocket book and your vote for your faith?
I have read and watched many articles and YouTube videos with people saying that the gender roles I teach on this blog straight out of the Bible are “evil”. Some even go as far as to condemn the God of the Bible as an evil God. Today many American Christians do not even realize they are worshiping the false American gods of humanity, equality and education. They give vast amounts of their time and wealth to the furtherance of these American idols.
The choice before you is the same choice Joshua gave to the nation of Israel. Will you call God evil and follow our false American gods or will you serve the one true and living God who created us for his glory?
“And if it seem evil unto you to serve the Lord, choose you this day whom ye will serve; whether the gods which your fathers served that were on the other side of the flood, or the gods of the Amorites, in whose land ye dwell: but as for me and my house, we will serve the Lord.”
Joshua 24:15 (KJV)